Don’t have the time or know-how to use Facebook and Google Adwords to promote your business? Let us take care of it for you.

Making sure your website gets noticed

So, you’ve got your brand spanking new website and you’re really happy with it. It looks great, your products are all online, feedback is good – there’s only one problem: how do you ensure that the maximum number of people possible can find it? It’s crucial that you get your business in front of potential customers and drive leads and sales, and the way to do that is through digital marketing.

What is digital marketing?

In a nutshell, digital marketing is a way of promoting your products or services by using electronic media. While traditional marketing tactics include flyers, newspaper adverts, billboards and the like, digital marketing utilises online adverts and creates links to your website.

Digital marketing is far more effective than traditional marketing (think how more times you’ve clicked on a link that’s taken you to a website, rather than picked up a flyer and called the number of the company.) You also have your audience in front of you – and they’re just a couple of clicks away from making a purchase or booking an appointment.

The other fantastic thing about digital marketing is that you’ll know what is and isn’t working thanks to the wealth of information that the analytics from a digital marketing campaign provide. Experienced digital marketers will look at click through rates, sales conversions, bounce rates and more and then be able to tweak an underperforming campaign so that it is more successful.

EdWeb’s team includes specialists in Google AdWords and Facebook adverts, so:

• We’ll create expertly worded adverts that are designed to maximise click through rates
• We’ll place these adverts on Google and/or Facebook
• We’ll carefully monitor campaign analytics, run A-B tests, and adjust ads if and when needed
• We’ll provide you with regular data reports on how your adverts are performing

With digital marketing services from EdWeb Ltd you’ll drastically increase:

• Your chance of being found online
• Your website traffic / click through rates
• Your sales conversion rates
• Your bottom line!

If you’d like to find out more about our small business consultancy services, please get in touch with our friendly and professional team today.