Online Marketing

Advertising in Facebook and Google Adwords

Facebook is no longer a website only used by teenagers to comment on each other’s selfies or somewhere to go for your daily fix of comedy cat videos: it is also a powerful tool for promoting and selling your products or services.

Likewise, Google, and Google AdWords in particular, can be hugely effective in directing traffic (i.e. customers) to your website.

But the thing is, how? Creating a successful advert, either on Facebook or Google, is not as simple as it sounds and there are a number of factors to consider. That’s everything from writing compelling copy that will make people want to click on the advert, to knowing what time of the day and week to post it, to making sure your offer is tempting enough to get the click through rate needed in order to justify the financial outlay.

Ensuring you have an audience, dealing with Google’s notoriously secretive algorithms, finding the right SEO (Search Engine Optimization) keywords, and endless A-B testing all come into play too when creating online advertising that works. And if that sounds like the last thing you want to be doing in your spare time after a hard day at work, why not leave it to EdWeb Ltd?

Our Facebook advertising and Google AdWords team will craft engaging adverts that appear in search results and will get potential customers clicking through to take them to your website – to spend money.

Want to find out how to get more of your products in front of more people – thereby creating more sales? Talk to us today and let us help you boost your revenue through online advertising!